Extending along the Jialing River from Beiquan Scenic Area in the upper reaches to Beibin New Cultural and Creative Park in the lower reaches, the area is home to Bolian Resorts & Spa, Jingangbei Historical and Cultural Block, Luzuofu Memorial Hall, Chaoyang Cultural and Creative Avenue, Tourist Center of Beibei District, Zhengmatou Cultural and Leisure Square, Beibei Library, Beibei Art Museum, Riverside Cultural and Sports Park, “No Ferry at the Wharf” food street and Zheng Wharf Night Market, among other attractions. The area features a complete range of nighttime economy industries and diverse nighttime cultural and entertainment offerings. It brings together one municipal-level riverside night market brand, one 4A-level tourist attraction, and three cultural and creative parks. It has developed five nighttime reading venues, eight nighttime sightseeing sites, five signature nighttime event brands, 100 specialty nighttime restaurants, three nighttime cultural and sports activity venues, and three nighttime cultural and creative markets. Featuring renowned cultural and tourism landmarks such as Bolian Resorts & Spa, Jingangbei Historical and Cultural Block, and “No Ferry at the Wharf” food street, the area regularly hosts cultural and tourism events, including small-scale concerts, intangible cultural heritage exhibitions, starry night beach cinemas, and beer and music festivals.